Communications Strategy
I'll pressure-test your messaging the way a skeptical reporter would, then build a narrative sharp enough to align your whole team.
I Helped Expose FTX.
Now I Tell Your Story.
I'm Nick Baker. I help companies in financial markets, trading, fintech, crypto, and DeFi tell clear stories that resonate with the media, customers, and investors.
Thinking like a reporter and editor comes naturally. I worked as one for a quarter century, at the highest levels of journalism. At Byline Strategies, the PR firm I founded, I channel those instincts into every engagement.
Get newsroom-grade help from a Loeb Award winner, Bloomberg veteran with deep markets expertise, former CoinDesk deputy editor-in-chief, and trusted guest on the BBC, CNBC, and NPR's Planet Money.
Services
Media Relations
I spent decades in newsrooms. I know what makes a pitch get picked up and what gets it killed.
Ghostwriting
I write op-eds, thought leadership, and posts for LinkedIn and beyond with a journalist's eye for what audiences actually read.
Media Training
I spent 25 years asking hard questions. Now I'll prepare your leaders to handle them, from hostile interviews to high-stakes panels.
About Me
I’m the founder of Byline Strategies and a Gerald Loeb Award–winning journalist with nearly 25 years at Bloomberg, Dow Jones, and CoinDesk.
I oversaw the investigative reporting widely credited with bringing down Sam Bankman-Fried's FTX cryptocurrency exchange, work that won Loeb, George Polk, and New York Press Club awards.
My background spans trading, market structure, derivatives, regulation, crypto, and DeFi, giving me a rare, end-to-end view of how markets work.
Career highlights:
- Promoted from beat reporter to manager of U.S. stocks coverage during 16 years at Bloomberg, while honing deep expertise in financial markets and market structure.
- Led a 50-person newsroom as deputy editor-in-chief of CoinDesk.
- Bylines in The Wall Street Journal, Bloomberg Businessweek, and Bloomberg Markets.
- Broadcast appearances on the BBC, CNBC, NPR’s Planet Money, Bloomberg Television, and more.
- Learn more about my journey from this interview (part 1, part 2) with John Lothian.
Sound good? Let’s get started.
Contact
Book a meeting instantly or send an email — whatever works best: