Communications Strategy
I’ll pressure-test your messaging the way a skeptical reporter would, then build a narrative sharp enough to align your whole team.
I Helped Expose FTX.
Now I Tell Your Story.
I’m Nick Baker. I help companies in financial markets, trading, fintech, crypto, and DeFi tell clear stories that resonate with the media, customers, and investors.
Thinking like a reporter and editor comes naturally. I worked as one for a quarter century, at the highest levels of journalism. At Byline Strategies, the PR firm I founded, I channel those instincts into every engagement.
Get newsroom-grade help from a Loeb Award winner, Bloomberg veteran with deep markets expertise, former CoinDesk deputy editor-in-chief, and trusted guest on the BBC, CNBC, and NPR’s Planet Money.
Services
Media Relations
I spent decades in newsrooms. I know what makes a pitch get picked up and what gets it killed.
Ghostwriting
I write op-eds, thought leadership, and posts for LinkedIn and beyond with a journalist’s eye for what audiences actually read.
Media Training
I spent 25 years asking hard questions. Now I’ll prepare your leaders to handle them, from hostile interviews to high-stakes panels.
About Me
Nick Baker is a Gerald Loeb Award–winning journalist and the founder of Byline Strategies, offering communications strategy, media relations, ghostwriting, and media training for financial markets, trading, fintech, and crypto. With nearly 25 years at Dow Jones, Bloomberg, and CoinDesk — where as deputy editor-in-chief he oversaw the reporting that brought down Sam Bankman-Fried’s FTX — he brings a journalist’s instincts to every engagement.
His background spans trading, market structure, derivatives, regulation, crypto, and DeFi, giving him a rare, end-to-end view of how markets work.
Career highlights:
- Won a Gerald Loeb Award for editing CoinDesk’s FTX coverage, which also earned George Polk and New York Press Club awards.
- Promoted from beat reporter to manager of U.S. stocks coverage during 16 years at Bloomberg, while honing deep expertise in financial markets and market structure.
- Led a 50-person newsroom as deputy editor-in-chief of CoinDesk.
- Bylines in The Wall Street Journal, Bloomberg Businessweek, and Bloomberg Markets.
- Broadcast appearances on the BBC, CNBC, NPR’s Planet Money, Bloomberg Television, and more.
- Learn more about his journey from this interview (part 1, part 2) with John Lothian.
Sound good? Let’s get started.
Contact
Book a meeting instantly or send an email — whatever works best: